Website, online store, mobile app, WhatsApp automation, AI voice bot and CRM — built for jewellery businesses. Sell beyond your city, answer every customer in seconds, and turn one-time buyers into lifetime clients.
From a stunning website and online store to WhatsApp automation, AI voice bots and a CRM that drives repeat sales — Appzur builds and runs the whole stack, tailored for how gold actually sells in India.
A premium jewellery website with online catalogue, live gold-rate display, secure checkout and BIS hallmark info. Sell to buyers beyond your city.
Daily gold-rate broadcasts, catalogue inquiries, appointment booking and festival campaigns — answered in seconds, 24/7.
Hindi + English AI answers your shop calls round the clock — rate enquiries, appointment booking, store hours. Never miss a customer.
Your own branded jewellery app — catalogue, gold-savings scheme tracker, push offers and digital loyalty card.
Every customer tracked. Automated anniversary, birthday and milestone offers; gold-savings scheme management; repeat-sale nudges.
Rank on Google for local jewellery searches, run festival ad campaigns, and get found by serious buyers in your city.
The WhatsApp + voice automation layer is where most jewellery enquiries start. It handles the volume of price queries and appointment requests so your store team can focus on consultative selling for serious buyers — while your website, app and CRM work alongside it.
Opt-in customers receive morning rate updates with making charges and current offers — driving traffic without a single staff message.
Customer asks for "diamond solitaire under 2 lakh" — bot surfaces 5–7 designs with photos, weight, and price breakdown.
Sales executive's calendar with private VIP slots for high-ticket queries, plus deposit collection for tried-on items.
Reference photo upload, weight and gemstone choice, deadline. Designer reviews, quotes, customer approves on WhatsApp.
11-month plans managed in WhatsApp — monthly reminders, balance tracking, redemption appointment booking.
Akshaya Tritiya, Dhanteras, Diwali and wedding-season offers pushed at the right cultural moment to the right segments.
Single-store family jeweller or multi-outlet chain — the patterns are the same: gold-rate sensitivity, festival-driven demand, custom-design depth, and high-ticket trust requirements.
Each profile ships with the right flows, language defaults, and trust thresholds for that kind of jewellery business.
Loyal base, custom-design depth, regional language, relationship management.
Outlet picker by pin code, centralised loyalty, brand-consistent offers.
WhatsApp-first browsing, video-call consultation, insured shipping.
Certification questions, 4Cs explanation, high-ticket VIP appointments.
Live rate queries, bulk order quotes, GST treatment, secure delivery.
Multi-piece sets, deadline tracking, family coordination, custom timelines.
Every jewellery business is different. Pick a single service or the full stack — we'll put together a proposal built around your store, with no monthly fees on automation and no lock-in.
Live MCX rates are pulled every 15 minutes, marked up with your making-charge slabs, and pushed to opted-in customers each morning. Frequency is capped to one message per day to stay WhatsApp-policy compliant.
Yes. The customer shares reference photos, the bot collects weight, gemstone, and deadline preferences, your designer reviews and quotes, and the customer approves on WhatsApp. Production-stage updates push automatically.
The customer enrols, monthly EMI reminders fire on the chosen date, and the balance is tracked. At maturity, they're invited for an appointment to choose jewellery against the accumulated value.
The customer uploads photos and approximate weight; the bot gives an indicative buyback valuation based on the current rate and purity assumption. Final valuation is done at the showroom with proper assay.
For purchases above a configurable threshold, the bot routes to a senior sales executive, books a private VIP appointment, and surfaces BIS hallmark certificates and authenticity documentation upfront.
Pricing is tailored to the services you need — website, app, WhatsApp automation, voice bot or the full stack. Share your requirements and we send a custom proposal within 24 hours, with no monthly fees on automation and no lock-in.
Website, app, WhatsApp automation, AI voice bot or the full stack — get a custom proposal for your store within 24 hours. No obligation.
